In recent years, we have seen some fantastic apps and websites that make shopping easier than ever before. For a long time, sites like Amazon and Alibaba had the market sewn up but now we are seeing the growth of another – Wish. Despite launching in 2013, Wish is constantly growing and is expected to reach over $2 billion in sales for 2016.
Just last year, $500 million was invested into the company by Russian investor, Yuri Milner. With a valuation of $3.5 billion, the company is now just one of two e-commerce businesses that exceed the $3 billion valuation.
The Wish App
Currently, the wish app is available for iPhone/iPad as well as Android and the reviews are favourable to say the least. On the Apple Store, the app averages over 4.5 stars out of 5 from nearly 125,000 reviews. On Google Play, the rating is a little lower but from a total of over 3 million reviews. When an app pulls these sorts of numbers, it isn’t hard to see why they have the expected sales figures mentioned previously.
Designed by ContextLogic, the wish.com app aims to make shopping easy and fun through various sharing tools. Coming mainly from Chinese merchants, the goods on offer are available for discount prices meaning that some unbelievable deals can be found. For example, a simple search will find 80% off tablets, fashionable clothing for less than $10, and more.
In their advertising, they claim to offer ‘trending items’ at a discount of between 50-80% compared to what can be found at the ‘local mall’. In addition to this, they make shopping easy because all it takes is a few taps on a screen and you can order high-fashion items within minutes or even seconds. What’s more, the wish app is available in a number of different countries meaning that they can send products to North America and much of Europe. Whether it is electronics, clothing, accessories, or gadgets, Wish is quickly becoming the first choice for many.
Negatives
As with any new site, there are a couple of issues. For example, some of the items will not be of the highest quality but this is down to the user checking the products and reading the reviews for products. Of course, it is important to note that the team at Wish.com are always trying to make their Wish app better which means removing the poor-quality items and directing business to the more reputable sellers.
Secondly, there is a trade-off to the low prices and that is the time it takes to reach the user. Because it comes from China, it can take a couple of weeks but this shouldn’t be a surprise.
Summary
All in all, Wish has enjoyed good growth and it looks as though nothing is going to change that. With a successful 2016, the company will continue to invest in their app and the users will continue to love the discount prices!